Our principles
-
Verified need
Qualified partners document scope, eligibility and the evidence required before allocations begin.
-
Dignity and consent
Campaign stories and records protect privacy, informed consent and the agency of participating communities.
-
Accountable reporting
Material decisions, changes and outcomes are published with a clear reporting period and evidence source.
Campaign governance roles
-
Campaign owner
Owns the public goal, approved uses, updates and final reconciliation. Name the accountable person before launch.
-
Approval reviewer
Reviews eligibility, conflicts, material changes and disbursements against the published policy.
-
Evidence custodian
Maintains source records, consent and the reporting trail behind public claims.
Controls to define before launch
Replace these framework labels with the organization's approved policy and accountable owners.
Frequently asked questions
Is my donation tax-deductible?
How will my gift be used?
Can I give on a recurring basis?
How are decisions reviewed?
When will updates be published?
Get in touch
Questions about the campaign, eligibility, partnerships or donor records? Send a message to the merchant-owned campaign team.